Commercial Photography Handbook: Business Techniques for Professional Digital Photographers offers critical and valuable advice to photographers of all levels that wish to create profitable photography businesses. This guide explores various aspects, as well as the challenges of the business. This book systematically approaches all topcs from determining what type of commercial photography practice you want to run, to how to get the training needed to hone your skills and develop a niche in the market. >topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
About the Author:
Kirk Tuck is an award-winning photographer, specializing in advertising. Clients include Dell, Elle Magainze, IBM, Motorola and Time Warner. Other books by Tuck include Minimalist Lighting: Professional TEchniques for Location Photgraphy.