Precision Camera University (PCU) is our annual photography learning palooza!

We will be bringing in the best photography instructors from around the country to elevate your skills with hands-on workshops! Take your photography to new heights alongside industry leaders at this exclusive

two-day event.




The Palmer Events Center (PEC) is a multi-purpose venue nestled next to Butler Park with a gorgeous view of downtown Austin. We are in close proximity to a strong cluster of hotels with 11,000 guest rooms.

Our venue features a flexible floor plan with 125,000 gross square feet. Its two column-free exhibit halls provide 70,000 sq. ft. and its covered outdoor canopies offer an additional 50,000 sq. ft.

Sportraits: Capturing Peak Action off the Field

Instructor: Jaison Sterling

Sponsored by Westcott Top Pro

During the workshop we will cover all the essentials for sports portraits: off-camera lighting, modifiers, light settings, camera settings, and working with athletes!

We will cover stationary posing, using light, modifiers, and props for dramatic effect. We will also work with athletes in motion, going over proper settings on camera and lights in order to capture peak action and avoid blurring.

This workshop will be a hands-on learning experience, so come prepared to make some really great sportraits!



Mastering the Art of Maternity Photography

Instructor: Tracie Magloski

Sponsored by Canon and Profoto

Let's cover all the bases from lighting, styling, lens selection & posing. We'll explore lighting for silhouettes, edge lit shots, gel lighting, romantic images & some edgy lighting for fashion maternity images. Master your maternity posing and grab the essentials for making maternity images that demand attention and make clients feel like supermodels.



Editorial Wedding & Engagement Photography

Instructor: Zabrina Deng
Sponsored by SONY
Wedding & Engagement Photography: Storytelling Through Environmental Portraits
This course focuses on advanced techniques for fashion, wedding and engagement photography, specifically through the lens of environmental portraits. We will explore:
-The art of storytelling through environmental portraits, practice on how to use the surroundings to enhance the narrative of the individual and or couple's love story.
-Advanced techniques for posing and composition, understanding how to direct individuals or couples in a variety of settings and situations.
-The unique features and capabilities of various Sony cameras and lenses, and how to leverage them to capture stunning, high-quality images.

The Face of Fashion: Commercial Beauty Photography

Instructor: Taylor Brumfield

Sponsored by Tamron

"I am a commercial beauty photographer and I work with dozens of clients a year. It is imperative that I be able to sculpt and construct clean dimensional, crisp and punchy lighting with a replicable design so that I can continue thrilling my clients time and time again! Come join me as I walk through several of my favorite lighting setups that I use often for my client and personal work!" -Taylor


Jaison Sterling & his wife, Callie, started Sterling Imageworks Photography in 2010, primarily as wedding & portrait photographers. Jaison has been a full time photographer since 2015 and in 2018 created Rock Town Media. Through Rock Town Media he specializes in sports and action photography with a heavy emphasis on off-camera lighting.

Sponsored by Westcott

Tracie Maglosky is an award winning portrait photographer & the owner of Tracie Jean Photo Studios in Cincinnati, Ohio. Her studio has a primary focus on Maternity & Newborn Photography. Tracie is a Profoto Legend of Light & has been a speaker for over 10 years. She is a photography business coach & mentor.

Sponsored by Canon and Profoto

Zabrina Deng is an award-winning destination photographer based in San Francisco Bay Area. She traveled the world to capture timeless moments and compelling stories since 2009.

Zabrina is one of the SONY Artisan of Imagery and a holder of WPPI master photographer. A processor for over 60 international award-winning photos. Zabrina had selected to be one of the world’s Top 50 World’s Best Destination Wedding photographers from Junebug Weddings and has featured on RangerFinder Magazine’s 30 Raising Stars of Wedding Photography. Her works have been published Vogue, Vanity Fair, Town & Country and many global magazines.

Sponsored by Sony

Taylor Brumfield is a Virginia-based photographer who specializes in commercial beauty and product photography. She is also an avid speaker and educator who is invested in the advancement and growth of each and every student with whom she interacts. She has taught at several conferences over the past years including The Cookout, Imaging USA and for Click Away at Home and has also had feature articles in magazines including Click, Professional Photographers of America, Tamron Recipes with Skip Cohen, and Tamron Magazine. She is also a Tamron Ambassador, a Westcott Top Pro, a Click Pro and also serves her community as an Educational Committee Member for Professional Photographers of America. She started her portraiture journey after she joined a fashion magazine during her college years, where she immediately realized this was her true calling, and she has not looked back since!

Sponsored by Tamron


7:30-8:30AM: Trade Show

8:30AM-12PM: Workshop 1

12PM - 1PM: Lunch, Trade Show

1-4:30PM: Workshop 2

4:30-5:30PM: Trade Show


7:30-8:30AM: Trade Show

8:30AM-12PM: Workshop 3

12PM - 1PM: Lunch, Trade Show

1-4:30PM: Workshop 4

4:30-5:30PM: Trade Show

Come down and check out the latest gear from our top brands at Precision Camera University Trade Show! Special pricing on top products awaits you. Talk to a brand expert and snag special deals on your favorite gear—deals too good to advertise. Purchases can be conveniently shipped to your home or picked up at the event by the end of the day! For any inquiries about the event or your registration, feel free to email classes@precision-camera.com.


Brands that will be at the event:

Canon | Nikon | Sony | Panasonic | Fujifilm | Tamron | Sigma | Westcott | Nanlite | Profoto 


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