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Shoot with Joe McNally: Quality, Color & Direction

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Shoot with Joe McNally: Quality, Color & Direction

These are the big three of light. In this three-hour, hands-on session, Joe will explore the ability of the location photographer, through the use of both big and small flash, to create shadow, graphic power and drama. He will show how the face is in fact a landscape, and how different faces require different lighting solutions. Good portrait light is always the goal, how to get there can vary widely, depending on the subject, the location and the intent of the photo.

Participants will shoot, models will be provided, and the session will surely be lively as Joe demonstrates light, interacts with his subjects and offers advice on technique and approach as people shoot their own pictures. Joe and his lights are well-traveled and he is noted for being completely candid and open with information on the life, times and techniques of being a photographer. 

Saturday Lecture & Demo: The Light & The Life

$49 - Saturday, Oct. 5 from 9 a.m. to Noon at Norris Conference Center Ballroom

This presentation will be a lively mix of pictures, technique and laughter. Light is language, for a photographer, and Joe will show he has used light in many ways, shapes and forms during his career as a shooter for magazines like National Geographic, LIFE, and Sports Illustrated as well as many commercial clients.

McNally will show examples of light and light theory, and discuss survival strategies derived from 35 years on the road, on assignment, camera in hand. He will segue into a live lighting demonstration using a model on stage, and perhaps pulling subjects out of the audience, which always proves to be highly interactive and fun. This will be a highly caffeinated, fast paced event during which pictures will be made, stories will be shared, with knowledge and inspiration gained. 

About the Instructor

Joe McNally is an internationally acclaimed, award-winning photographer whose prolific career includes assignments in nearly 70 countries. McNally is known world-wide as not only one of the top, technically excellent photographers of his generation, but his charming demeanor, confidence and humor make him a sought-after choice from CEO’s to celebrities to commercial and magazine clients alike. He is among the rare breed of photographer who has bridged the world between photojournalism and advertising, amassing an impressive commercial and advertising client list including FedEx, Sony, ESPN, Adidas, Land’s End, General Electric, Epson, MetLife, USAA, New York Stock Exchange, Lehman Brothers, PNC Bank, and the Beijing Cultural Commission. McNally is equally comfortable climbing buildings or lighting a telescope to capturing quiet, sensitive subject matter with confidence in medical surroundings. He has shot numerous cover stories and highly complex features for the National Geographic, LIFE, and Sports Illustrated, where his research skills and unmatched preparedness were highly valued.

McNally won the first Alfred Eisenstaedt Award for Journalistic Impact for a LIFE coverage titled, “The Panorama of War.” He has been honored numerous times byCommunication Arts, PDN, Graphis, American Photo, POY, and The World Press Photo Foundation. He has also adapted to the Internet driven media world, and was recently named as one of the “Top 5 Most Socially Influential Photographers” by Eye-Fi and one of the “Top 20 Influential Photographers” by, in addition to winning "2015 Photographer of the Year" by PMDA. McNally’s combined social media following is more than a ½ million to date and his popularity continues to grow as he pursues directing a variety of film projects.

Home is a quiet town in Connecticut which he shares with his wife, and Sammy the cat, where he remains enthusiastic about the next assignment.

Please review our class cancellation policy below. This is a one-time class.

Standard Classes

You can cancel a class registration up to two business days before the class begins and receive a full refund except for with some special classes and events such as the Mock Wedding and excursions. See below for more information.

If you register for a class that we hold on a regular basis, and do not show up for the class, you will be rescheduled one time. Once rescheduled, if you do not show up for a class, your payment will be forfeited. 

Mock Wedding, Flash Fest, Special Events and One-Time Classes

You have up until seven days before a scheduled Mock Wedding, Flash Fest, Photo Campouts under $200 (including Caprock Canyon, Spring and Fall Photo Camping Extravaganza), special events and one-time classes to cancel and receive a full refund or to reschedule. If you do not show up for a class that we are only holding one time or a class that we hold rarely, your class registration will be forfeited and you will not be permitted a refund or to reschedule. We will not offer a reschedule attempt to individuals who don't show up to the Mock Wedding Workshop or Flash Fest due to the high amount of resources required for that class. 

Minimum Enrollment

Each class needs a minimum number of students to enroll before the class can “make.” If the minimum enrollment has not been met two business days before the class begins, the class will be cancelled. All students who enrolled in the class will be notified by telephone or email, and may transfer to a different class or be issued a refund (see refund procedure). We encourage all students to enroll as soon as registration begins. Please check your phone and email messages, including your SPAM. 


Unless otherwise stated, class refunds are only issued to customers that provide notice to the store that they would like a refund no later than two business days prior to the class. Refunds will not be issued to customers who sign up for a class but fail to attend.

How to Reschedule or Cancel a Class

Please contact the store at 512-467-7676 or email to cancel a class. Class cancellations or requests to be rescheduled that are sent through other channels, such as Facebook or messages, will not be honored. Please note that class refunds are only issued during business hours, Monday through Friday.



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