All day — Sony Sales Demo in the store central aisle
10 a.m. to Noon — Sony’s YouTube Academy
Noon to 1 p.m. — (How to Shoot the) Interview with band
1 to 5 p.m. — Sony Live Music Shooting Experience ($49 to $79)
SONY IS TAKING OVER THE STORE!
Buckle up for a big day of fun and photography at Precision
Sony will be in all facets of the store with a sales demo up the center aisle all day, a free YouTube workshop in the morning and our first-ever Sony Experience featuring live music from local bands and photography instruction from Sony Artisan and Red Bull photographer Chad Wadsworth in the afternoon.
We’ll have a special Trade In/Trade Up program offered on July 21.
Trade in any working digital interchangeable-lens camera (DSLR or mirrorless) or lens and receive up to a $500 bonus when applying the value of your trade-in towards the purchase of select Sony Alpha Full-frame camera. See a sales person day of for details.
Join Sony’s Jimmy Ton in the Precision Camera lounge for a FREE two-hour session on creating your own high-quality YouTube content. This session is designed to get anyone who has ever wondered what it takes to make fantastic looking and sounding content a road map to making vlogs that people will want to consume.
In this session, Jimmy will introduce three turn-key setups sure to get you creating the high-quality content you imagine –— regardless of your budget.
This is a two-hour session with a 15-minute break in the Precision Camera lounge that will involve slide presentation and live demonstration.
NO REGISTRATION IS REQUIRED FOR YOUTUBE ACADEMY
• Note taking supplies
- Equipment Setup
- Camera Settings
FROM 12:15 P.M. TO 12:45 P.M.
Sony’s Jimmy Ton will demonstrate how to shoot a video interview with a band (or small group). We will interview one or several members of the bands performing for the Sony Live Music Shooting Experience.
Sony Artisan Chad Wadsworth will lead an exclusive class on shooting live music in a low-light environment resembling the real-world that we’re going to create in the Precision Camera Classroom. We’re bringing in two local acts, Pongo and Obsolete Machines, to perform and two sessions will be available.
Get in on just the first class for $49 or have two chances and more instruction from Chad for $79. Only those signed up to attend the class will have access to photograph the bands.
We’ll get down to the nitty gritty of what to expect when preparing to shoot a show or concert, some of the pitfalls that you'll want to avoid as well as the "must have" shots that you should always get. Chad will also cover etiquette and how to make sure you're courteous and unobtrusive with your craft.
- Light Management – Optimal aperture, shutter speed and ISO settings
- Key Shots - wide, medium and tight
- Telling the Story
- Etiquette - Making sure bands and venues want you back
- Getting the gigs
- Tips and Tricks
- Dealing with tough lighting scenarios
1 to 2 p.m. — Live Music Class One
2 to 3 p.m. — Pongo set
3 to 4 p.m. — Live Music Class Two
4 to 5 p.m. – Obsolete Machines set
This is a Sony only event and all those in attendance will be required to shoot Sony. We will have FREE loaner gear available including: A7III, A7RIII, A9, Professional Lenses
We will be hosting a photo contest on the day of for those attending the class. The winner will receive a $200 Precision Camera gift card and a one on one lesson with Chad at the Mohawk in downtown Austin.
Post your best shot from the two sets on Instagram with the hashtags #alphacollective #precisioncameraatx #sonytakeoveratx
Chad will announce the winner at 5:45 p.m., so make sure you keep an eye on your good shots throughout the day and transfer images to your phone to be considered.