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WordPress SEO for Photographers

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WordPress SEO for Photographers

Search engine optimization - Or, how to get found in a noisy world.

We live in a noisy world. Getting your work noticed, especially by potential customers, is tough. Having a clever URL and a web site are no longer enough. Showing up on the first few pages of a search engine like Google can be the difference between success and failure. To do that you need to craft the content of your site to be found.

During this class we will explore how to use WordPress to maximize your chances of being on the first page of any given search. We’ll discuss best practices for photographers and other visual artists as well as the habits required to win on the web.

SEO is not a single to-do item, but an entire strategy for your site. This class will give you the foundation to win in the long term.

Topics Covered

• WordPress and SEO Basics
     - How themes and plugins affect your sites search-ability
     - Speed and mobile usability are KING
     - Global settings to improve your SEO
     - Tools to check your progress
• Improving the search-ability of your static content
• Writing blogs that drive search traffic.
• “But this is the 937 wedding I’ve had to write a blog about…” and other common stumbling blocks… And how I get around them.

Audience

This class is designed for photographers and other visual artists that have a working understanding of how to use WordPress (e.g. know how to create pages, adjust theme settings, etc). The class will focus on SEO related tasks, not basic WordPress usage.

For those needing a foundation in WordPress, see WordPress for Photographers.

Schedule and Format

This is a 3 hour classroom class held at Precision Camera. Students are encouraged to bring a laptop and tablet and “play along” on their own site were appropriate.  Students are encouraged to interrupt and ask questions.

About the Instructor

Andrew Fritz is a self taught photographer who comes from a software engineering background. On his very first trip with a camera he discovered night photography and has never looked back.  He developed his night photography skills through trial and error in environments from the near perfect darkness of west Texas to bright urban settings around Washington DC and Austin. When not making night time images, Andrew is shooting for AzulOx Visuals making a variety of images from weddings, to architecture and everything in between. Andrew loves solving problems but more than that, he loves sharing his knowledge with others, helping them grow. 

See more of Andrew's images at AMadTrip.com and AzulOx.com.

You can contact Andrew with questions about the class at Andrew@AzulOx.com

Please review our class cancellation policy below. 

Class & Event Cancellations

Standard Classes
You can cancel a class registration up to two business days before the class begins and receive a full refund except for with some special classes and events such as the Mock Wedding and excursions. See below for more information.

If you register for a class that we hold on a regular basis, and do not show up for the class, you will be rescheduled one time. Once rescheduled, if you do not show up for a class, your payment will be forfeited.

Minimum Enrollment
Each class needs a minimum number of students to enroll before the class can “make.” If the minimum enrollment has not been met two business days before the class begins, the class will be cancelled. All students who enrolled in the class will be notified by telephone or email, and may transfer to a different class or be issued a refund (see refund procedure). We encourage all students to enroll as soon as registration begins. Please check your phone and email messages, including your SPAM.

Refunds
Unless otherwise stated, class refunds are only issued to customers that provide notice to the store that they would like a refund no later than two business days prior to the class. Refunds will not be issued to customers who sign up for a class but fail to attend.

How to Reschedule or Cancel a Class
Please contact the store at 512-467-7676 or email classes@precision-camera.com to cancel a class. Class cancellations or requests to be rescheduled that are sent through other channels, such as Facebook or Meetup.com messages, will not be honored. Please note that class refunds are only issued during business hours, Monday through Friday.

 

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