So you've purchased your first camera and are wondering where to go next or what else do you need in order to have a successful shoot.... Here are a few things that most people wish they had purchased right after buying their camera!  1) Ex […]

NEW SOUTHPARK MEADOWS STORE + GRAND OPENING + GIVEAWAY!!!That’s right! For those of you who don’t already know, we are excited to announce we will be moving our South Austin location to a bigger, better store to give you an even better Precision Camera Shopping Experience! (Don’t […]

We are thrilled to have finally gotten our hands on the extremely sought after Sony Alpha 1! In this video Sony rep Josh, and camera salesman Justin, will discuss the Alpha 1 and all the exciting new features it has to offer. Is the camera really worth the hype? Th […]

In this video we show you how to use one single light to achieve different types of looks. We go over three different modifiers to give you examples on how to use them in the field. These looks can be done without any additional help and take your portraits to the next level! The […]

Taking a look at the all new Fujifilm X-E4! This lightweight, compact camera features the same 26.1-megapixel, X-Trans CMOS 4 sensor, 0.02 sec autofocus, and fantastic color science that can be found in the professional X Series cameras, but makes these features easily accessible […]

Join us for two days of classes, model access shoots and more in a weekend seminar that is designed to help students learn everything necessary to get started shooting off-camera flash portraits!With the guidance of two working pros, classroom workshops and hands-on shoots with a […]

In this video, we cover all the essential gear you will need to get stared on Vlogging. The items we are using today will be linked down below! We chose these items as essentials for multiple reasons, but you can get started with any level of gear, take a look!SHOP THE LUMIX S5 H […]

Thanks to you, we've outgrown our south store! We're excited to announce that we will be moving our South Austin location to a bigger, better store to give you an even better Precision Camera Shopping Experience!(Don't worry, our north store on Burnet is staying put!)Stay tuned f […]

Are you up for a challenge? Explore the latest photo contest and see the past winners! Holiday Photo Contest 2020Congratulations to @lakeaustin360 and @caseygracephoto for placing 1st and 2nd place in our Holiday Photo Contest! Thank all for your submissions. Have a safe and hap […]