Holiday Expo, November 13 & 14 in Austin: 10% off lighting and used gear, 15% off bags, tripods, filters, classes and lab services, 20% off rentals. See event details.

Holiday Expo 2026 keynote: The Look of Luxury – Crafting Editorial Fashion Images, with Canon Explorer of Light Dixie Dixon. Learn more.

Profoto promotion: buy a B20, B30 or D30 Duo Kit and get a Connect Pro trigger free. Shop now.

The all-new Sony FE 8–14mm F3.5 G fisheye lens, shown with a wide, curved fisheye photo of a woman against city skyscrapers. Shop now.

Precision Camera and Video

Responsive Following :

50 YEARS
Serving the Austin
community since 1976

THE LARGEST
Camera Store in Texas

EXPERT STAFF
We can answer
all your questions

TWO LOCATIONS
North Austin
and The Woodlands

NEW PRODUCTS

Shop New Gear

Explore the latest cameras, lenses, lighting, and accessories from the brands you trust. We are an authorized dealer of Canon, Sony, Fujifilm, Nikon, Panasonic, Tamron, Sigma and more!

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Shop Used Gear

Save on professionally inspected pre-owned gear, rated and backed by our experts. A smart way to upgrade your setup and get more value for your budget.

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Rent Gear

Get the right equipment for your next photoshoot without the commitment. Perfect for trying before you buy, special projects, or travel-light assignments.

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Repairs

Keep your gear performing at its best with expert in-house repairs and maintenance. From routine sensor cleanings to complex fixes, your equipment is handled by trained technicians always.

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Commercial Sales

Support your business, school, or government organization with advanced purchasing options, top-of-the-line equipment and expert advice on video gear, mirrorless cameras, lighting, and studio development.

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Photo Lab

Bring your images to life with professional printing and finishing services. From quick prints to gallery-ready pieces, we help you present your work with confidence every time beautifully.

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