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Introducing the new Sony Zv-E10 II Kit

Sony has announced the ZV-E10 II, the successor to the 2021 ZV-E10, featuring the same sensor as the FX30 and a6700, and several cine-focused upgrades. Alongside it, Sony released the refreshed E PZ 16-50mm f/3.5-5.6 OSS II lens.

 

Body Only $998

Kit with 16-50 Lens $1,098

Coming July 27

Trade in your used cameras and equipment for unbeatble offers! Whether you want to upgrade or cash in, this event is perfect for you. Enjoy an exclusive 10% bonus on top of our standard offer and recieve expert on-the-spot appraisals from our team.

A western photography workshop experience

If you have ever been curious about using colorful lighting to compose your images, reflectors, natural light portraits, cowboys, saloon girls, gambling, old whiskey, or looking for a fun and authentic photoshoot location, sign up today!

Save up to $400 with Canon

Big savings on Canon Camcorders! Capture your summer memories with the hottest gear:

XA75 | XA70 | XA65 | XA60 | XF605 | VIXIA HF G70 |

NEW Nikon Nikkor Z 35mm f/1.4 Lens

The new Nikon Nikkor Z 35mm f/1.4 is a fast prime lens designed for the Z-mount system, offering exceptional sharpness, beautiful bokeh, and excellent low-light performance for professional and enthusiast photographers.

 

Pre-order yours today at $596.95

Largest Camera Store in Texas

Founded in Austin in 1976, Precision Camera offers an extensive range of services to cater to every aspect of your photographic journey. Whether you're looking to buy, sell, rent, repair, print or learn, we've got you covered. Our expert team is dedicated to providing top-notch services and guidance to photographers of all levels. Learn More

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Classes & education

Looking to get into photography or advance in your craft?
We off a wide range of photography classes in and out of the classroom.

  • Industry Experts
  • Free Classes Available
  • All Skill Levels Welcome

Jump start your photography journey with our beginner-friendly classes and workshops including gear specific instruction, mastering manual mode, basic digital photography and more.

Explore outside your norm with Specialty classes and workshops. These include a range of topics including model-access studio shoots, portraiture, astrophotography and more.

Browse around through all of the classes in our catalogue. We're sure you'll find something you'll love. We offer anything from portrait classes, lighting setups, and adventure workshops.

why choose precision camera

Locally Owned

We have been a part of the Austin community since 1979. We are locally owned and operated and take pride in serving our community.

Industry Specialized Staff

Precision Camera's Team has a combined industry experience of over 50 years. Bring us your questions, we are happy to assist with all your passion projects.

On-Site Education Programs

Each one of our locations offers a full selection of workshops and classes with industry, guest instructors. Check out our calendars for our up-to-date offerings.

what our customers are saying

Love the service!

“Love the service provided by Precision Camera. I have purchased my last two camera bodies from this company, Canon R5 and R7. Ease of ordering and the price compared with the Big New York stores is of great value because I paid no taxes on the equipment purchased through Precision!!! They have my business for future purchases!!”

Curt h.

We love this store!

“Great service even if out of stock. We needed this for a special event, and Precision Camera's staff helped guide us over the phone to narrow down our options for the best light. As we're based in Austin, we agreed fastest solution would be for us to pick up the light curbside after ordering online. As it turns out, by the time we placed our order, this was sold out and not able to be fulfilled. But the Precision Camera team did a great job of helping us throughout the attempt to buy and refund process...”

Patrick P.

Candy store for camera lovers!

“If you love cameras, you MUST visit this store! They have the biggest variety of equipment in the Southwest! Camera and lens of all kinds, sizes and levels from beginner to Cinema level. Their light selection is also impressive and the staff is very knowledgeable. They even have equipment rental and a dark room for real Film development. It's a candy store for camera lovers!”

Matthew P.

Awesome place for video and photo needs!

“Honestly if you have any sort of interest or want for photography or videography in Austin this is the place to come. The staff is absolutely amazing and they are incredibly knowledgeable. They take old cameras if your looking to upgrade and they can help you in every way to get the best out of your equipment. Also the lighting and photo paper selection here is wonderful. Awesome place to go for any photo and video needs!”

Russell H.