Anniversary Sale
50 YEARS. ONE WEEK OF DEALS.
FEBRUARY 23–28, 2026
50TH ANNIVERSARY DEALS
SALES:
15% OFF Batteries
15% OFF Memory Cards
15% OFF Bags
15% OFF Warranties
15% OFF Filters
10% OFF Lighting
PHOTO LAB:
20% OFF Canvas Prints
30% OFF Prints
30% OFF Film Development & Scanning
CLASSES:
25% OFF Classes
$50 OFF PCU Weekend
RENTALS:
Buy One Get One Day Rental
SAVE THE TAX: FRI & SAT
We pay the tax* on Canon, Sony, Fujifilm, Tamron, Sigma, Nikon, & Panasonic
Save the Tax is Only Available at the Anderson Lane location
- AUSTIN SCHEDULE
- WOODLANDS SCHEDULE
Kickoff Party
5:00–8:00pm at High Five Exchange
MODELS | PHOTOSHOOTS | 70’S THEME | FUJIFILM LOANER GEAR
Lighting Workshop
5:00–7:00pm at Anderson Ln
Lighting as an Emotional and Narrative Tool
Fujifilm photographer Christopher Berry guides participants through the art of using light as an emotional and narrative tool—not just a technical one. A great portrait begins with understanding people, connecting with them, and lighting them in a way that reveals their story. Through engaging guided exercises and live demonstrations, students explore how to connect with their subjects, respond authentically to who they are, and create a cohesive set of 3–5 images that feel intentional, expressive, and alive.
Fujifilm Photographer Christopher Berry
Christopher Berry is a commercial portrait photographer based in Southern Arizona. For over a decade, he has used Fujifilm cameras to create images across creative, documentary, and corporate settings. He enjoys working with natural light but also embraces the versatilityof off-camera and constant lighting to expand creative possibilities.
Portrait Workshop
5:00–7:00pm at Anderson Ln
Mastering the Art of Portraits
Sony Artisan of Imagery Monica Sigmon shares the posing and lighting methods she lives by. Participants learn how to light subjects beautifully with just one light source, how to best set camera settings based on subject matter, how to “see” the light needed to create truly stunning portraits, and so much more! The session concludes with a live portrait demonstration, offering a real-time look at Monica’s process in action.
Sony Artisan of Imagery
Monica Sigmon
Sony Artisan Monica Sigmon opened her Williamsburg, VA studio in 2000, specializing in family portraiture. Her work blends traditional and contemporary styles and has earned industry recognition, including being named a Sony Artisan of Imagery in 2021. A frequent speaker, Monica shares insights on marketing, branding, and portrait techniques through workshops, publications, and podcasts. She continues to innovate in family portraiture while balancing artistic vision with smart business practice and growth.
Worldbuilding Workshop
5:00–7:00pm at Anderson Ln
Worldbuilding Through Photography
Sigma Ambassador Lindsey Ruth illuminates how to transform images into immersive visual stories in this workshop focused on worldbuilding. From conceptual planning and set design to styling, lighting, and editing, attendees learn how to build complete worlds within a single frame and bring imaginative ideas to life.
Sigma Ambassador
Lindsey Ruth
Lindsey Ruth is a Los Angeles-based studio photographer specializing in surrealist portraiture. Passionate about expanding photography beyond the camera, she blends post-production and mixed media techniques to transform her artistic vision into immersive, unique artwork. Her passion for creativity has led to collaborations with Adobe and teaching aspiring photographers through workshops and courses.
Studio Portrait Workshop
11:00am–3:00pm at Anderson Ln
Concept to Capture: Building Impactful Studio Portraits
Westcott Top Pro Eli Infante leads a hands-on workshop focused on turning ideas into impactful portraits. Participants will explore the creative process behind strong studio images—from concept development and lighting to posing and capturing the final shot. Through live demonstrations, attendees learn how to build intentional lighting setups, choose creative elements that support their vision, and confidently direct subjects, gaining practical techniques they can apply immediately to their own work.
Westcott Top Pro
Eli Infante
Eli Infante is a portrait photographer based in the Rio Grande Valley, known for his high-speed sync work and bold, creative lighting. With over a decade of teaching experience and an audience of 100K+ YouTube subscribers, Eli combines technical expertise with an approachable teaching style that inspires photographers at every level. Whether in the studio, on location, or speaking on stage, Eli’s passion is empowering others to unlock their creative potential.
Styling Workshop
12:00–2:30pm at the Woodlands
Small Spaces. Small Budget. Big Results.
Stylist Paulina Gwaltney guides participants through the creation of striking custom outfits ranging from elegant and avant-garde to glamorous and bold. Attendees learn how to tailor each design to their subject’s body type and needs using simple, accessible techniques—no sewing or fashion experience required. Once the looks are complete, participants photograph them on thoughtfully designed sets with support for posing and lighting, gaining portfolio-ready images. Drawing on over 12 years of experience creating custom wardrobes with unconventional tools, Paulina shares a creative approach that has delighted clients and fueled successful fine art work.
Photographer Paulina Gwaltney
Originally from Warsaw, Poland, Paulina Gwaltney is a stylist and photographer passionate about helping creatives elevate their work beautifully and affordably. She is known for teaching photographers to create powerful, styled portraits without breaking the bank. An accredited Master Photographer with The Portrait Masters, her work has appeared in Edith Magazine, Fine Lifestyles Santa Fe & Albuquerque, and Rangefinder. As an instructor, Paulina simplifies the creative process with patient, intuitive teaching.
Flash Workshop
11:00am–3:00pm at the Woodlands
Lighting with Intention: Off-Camera Flash Made Simple
Sigma Ambassador Keydrin Franklin leads a hands-on off-camera flash fundamentals workshop where he breaks down everything he has learned over the years to make shooting simpler and more intentional. Participants learn to balance subject and background exposure in the studio, transition to outdoor flash, control ambient light, and stay consistent in changing conditions. The session also covers lens and focal length choices, light meter workflow, and practical use of both Westcott and Godox lighting systems. The workshop concludes with hands-on shooting and, if time allows a Lightroom Classic color-correction walkthrough.
Sigma Ambassador Keydrin Franklin
Arkansas raised and Texas made, Keydrin Franklin is a skilled photographer known for distinctive portraits, expert lighting, and bold color grading. What began as a hobby in 2011 grew into a full-time career, launching 924 Photography and later 924 Films. A natural educator, Keydrin shares practical insights through workshops, social media, and his YouTube channel, helping photographers and filmmakers build skills with an approachable, lighthearted teaching style that resonates with creatives.