Our Garage Sale savings event is coming up on Saturday, February 19th from 10 a.m. to 4 p.m. at our Southpark Meadows store! We have a ton of inventory we need to get rid of—demo cameras and lenses, discontinued products, used items that have been sitting around too long, yo… Read More

We're hosting portfolio reviews at our Southpark Meadows store for just $10 a spot. Bring in your portfolio from 12 p.m. to 5 p.m. and have our experts give you direction and advice on how you can grow as a photographer.Not only will you benefit from getting feedback on your work… Read More

If you didn’t already know, filters can be amazingly helpful and useful. Cameras unfortunately just aren’t capable of always capturing light how we want them to. When we need some extra help to manipulate light, we use a filter. Filters shouldn’t be thrown onto a lens just be… Read More

Join filmmaker and Nikon Ambassador, Chris Hershman for three days of learning everything you need to know about video production from start to finish! ⁠The weekend will kick off with a lecture plus Q&A session on Friday, February 11 where Chris will share his exper… Read More

Social media has become an essential marketing tool. Despite the saturation of platforms like Instagram and Facebook, social media remains a place where talent can be discovered. The popularity of a social platform shouldn’t deter you from posting your work there.What’s more… Read More

Former Precision Camera employee and local photographer, Frank Anzalone has been interested in photography and cameras from a young age. His photography knows no bounds as Anzalone is always experimenting with different kinds of photography and new gear. I chatted with Anzal… Read More

The great cinema lens. If you’ve referred to another lens in your kit as a beast, you may not actually know what that word means. The cinema lens is a verifiable ferocious beast. Cinema lenses are made specifically for producing great video, so there are quite a few difference… Read More

Every time you see any sort of video that you find beautiful, you wonder what was used to shoot it. Gear is the first thing that comes to mind when we are inspired to recreate the look of a video we liked. The gold standard in video gear is the cinema camera. Anyone shoo… Read More

Hobbyist concert photographer, turned professional commercial photographer, Michael Maly began taking his photographic work more seriously with the nudge of a friend. Maly is heavily involved in the live music photogrpahy scene in Austin, but has more recently branched in out to… Read More