HUGE
SAVINGS
Save big on all of your favorite gear! Everything from cameras, lenses, accessories and more!
FREE
CLASSES
We will have free classes in store each day. Make sure to bring your camera!
REPS
IN-STORE
Reps from our top brands will be in-store to answer questions, provide demos, and show gear.
Event Only Discounts!
GET 15% OFF
CAMERA BAGS
TRIPODS
FILTERS
CLASSES
LAB SERVICES
GET 10% OFF
LIGHTING
SELL YOUR OLD GEAR & GET 10% MORE
20% OFF RENTALS
10% OFF USED
$100 OFF PCU WOODLANDS
All offers are IN-STORE ONLY during Expo. Profoto and Leica are excluded from promotions.
Exclusive Deals
Your favorite brands are showcasing their latest gear with deals so low you can’t find them online. Available in-store on in-stock items during expo only.
Keynote Speaker: Vanessa Joy
Thurs. May 8th at Anderson Ln
From Camera to Cashflow
Join Canon Explorer of Light Vanessa Joy for an evening focused on both the art and business of portrait photography. Vanessa will kick things off with the business side - how she markets, sells, and builds revenue with photography - then move into a live portrait demo covering lighting, posing, direction, and lens choice. The evening wraps with hands-on shooting at the Canon booth, where attendees can photograph live models, try Canon gear, and get real-time feedback from Vanessa.
Tickets: $5
Expo Class Schedule
ANDERSON LANE
Friday, May 8th
| TIME | CLASS | INSTRUCTOR |
| 10:15-11:15AM | Dollar Store Props, High-Impact Portraits Join Madison Hood for a creative and experimental session. Whether you’re shooting on a Rebel or full frame, this session is all about thinking outside the box. Madison will cover the power of shooting with a wide aperture, walk through essential camera settings, and demonstrate how to elevate your portraits using simple, affordable props—from dollar store finds to everyday household items. Expect a fun, experimental approach that proves great images don’t require expensive tools. | Madison Hood of Canon |
| 11:45AM-12:45PM | Landscape & Travel: From Planning to Capture Join Hugh Hargrave for an in-depth look at how to successfully plan and execute travel and landscape photography. This session covers everything from researching locations and securing permits to choosing the right gear and identifying key points of interest. Hugh will also break down how timing, seasonality, and lighting impact your images, followed by insights into post-processing techniques that bring your landscapes to life. | Hugh Hargrave |
| 1:30-2:45PM | The Flash Cheat Code: From On-Camera to 3-Light Setups Join Fujifilm's Fred Agho for a workshop designed to help photographers take full control of light using flash—whether you're shooting in the studio or on location. We’ll break down how flash actually works, how to balance ambient and artificial light, and how to confidently build lighting setups from on-camera flash all the way up to three-light professional setups. You’ll learn how to shape light, create depth, and get consistent results in any environment. This is not just theory—we’ll walk through real-world setups and show you exactly how each light changes the image. | Fred Agho of Fujifilm |
| 3:30-6:00PM | The Breakdown: Live! Join Sony Artisan Miguel Quiles as he brings his popular YouTube series The Breakdown to life in this live, start-to-finish demonstration. Miguel will walk you through his entire studio workflow—from concept to final image—covering camera and lens choices, settings, lighting placement, and how he directs and works with models. Watch the full creative process unfold in real time and gain practical insights you can apply to your own shoots. Check out The Breakdown on YouTube: Here | Miguel Quiles of Sony |
Saturday, May 9th
| TIME | CLASS | INSTRUCTOR |
| 10:15-11:15AM | Basics of Digital Cinematography Join ACC Professor Abram Cerda for a foundational class on digital cinematography designed to help you take control of your video production. Abram will break down the core elements of capturing high-quality video, including exposure (f-stop and ISO), shutter speed, frame rate, resolution, and white balance. He’ll also cover how to optimize settings for different outputs—from social media to film and television—giving you the confidence to shoot clean, professional footage in any scenario. | Adam Cerda |
| 11:45AM-1:45PM | Behind the Lens, Matchless Exposure Join creative director and photographer Christina Feddersen for an inspiring session exploring her dynamic career in fashion and visual storytelliung. Christina will share her creative process, behind-the-scenes insights, and approach to crafting compelling imagery. This session offers a deeper look into how vision, direction, and execution come together to create impactful work. | Christina Feddersen |
| 1:30-3:30PM | Lighting with Purpose: Hands-On Workshop Join TAMRON Americas Ambassador Justin Haugen for a practical deep dive into lighting design for portraits. Justin will challenge the idea that more gear equals better results, instead focusing on the decision-making behind every light you use. Follow along as he builds multiple lighting setups step-by-step, explaining how each choice shapes the final image. You’ll see the results in real time and leave with a stronger understanding of how to create intentional, effective lighting. | Justin Haugen |
| 4:00-5:00PM | From the White House to Disney: American Photography Icon Join Nikon photographer David Valdez for a rare look into a remarkable career spanning over 50 years. David will share stories and images from his time as an Official White House Photographer, as well as his work with The Walt Disney Company. Along the way, he’ll discuss his transition from shooting over 65,000 rolls of film to embracing digital photography, offering insights into both the craft and the career of a lifelong professional. | David Valdez of Nikon |
| 5:00-6:00PM | PCU Austin 2026 Gallery Exhibition Join us for a curated in-store gallery celebrating standout work from Precision Camera University Austin 2026, captured during the event at the Palmer Event Center. This exhibition features a selection of images created in real time during PCU Austin’s immersive, hands-on workshops led by four industry-leading photographers. Each piece highlights the creativity, technique, and learning that define this two-day experience.
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SOUTHPARK MEADOWS
Friday, May 8th
| TIME | CLASS | INSTRUCTOR |
| 11:00AM-1:00PM | Light Painting Portraits Join Josh Baker for an exciting, hands-on class exploring the creative world of light-painted portraits. Using long exposures, LED tools, and second curtain flash, Josh will demonstrate how to build dynamic, colorful backgrounds while keeping your subject sharp. This session blends technical technique with artistic experimentation, giving you the tools to create striking, one-of-a-kind portraits in the studio. | Josh Baker |
| 2:30-3:30PM | The Art of Bird Photography: Capturing Nature’s Winged Wonders Join Stephen Brkich for an engaging look into the art and technique of bird photography. This session explores how to capture birds in their natural environments, covering everything from timing and positioning to gear choices and composition. Whether you’re just starting out or looking to refine your skills, Stephen will share practical tips to help you photograph wildlife with precision and creativity. | Stephen Brkich |
| 4:00-5:00PM | From Shoot to Story: Turning Footage into a Compelling Video You’ve captured the footage, now what? In this one-hour class, Kris Adams guides you through the process of turning raw clips into a clear, engaging story. Instead of focusing only on tools, this session explores how to approach your footage with intention, identify meaningful moments, and shape an edit that feels natural and cohesive. Participants will learn a practical workflow for organizing clips, building structure, and refining pacing, along with insight into how music, timing, and visual rhythm influence the emotional impact of a video. Drawing from real-world experience in event coverage and brand storytelling, Kris shares techniques that help creators move beyond basic edits and create work that connects with an audience. | Kris Adams |
Saturday, May 9th
| TIME | CLASS | INSTRUCTOR |
| 10:15-11:30AM | Sony Cinema Cameras Join Jackson Tritt for an introduction to Sony’s cinema camera lineup and how to get the most out of these powerful tools. Jackson will walk through key features, workflows, and real-world applications, helping you understand how to leverage Sony cinema cameras for professional video production. This session is ideal for anyone looking to step into higher-end video or expand their filmmaking capabilities. | Jacksion Truitt of Sony |
| 12:30AM-1:45PM | Capturing the Action: Sports Photography Join Sigma Tech Rep Davren Montgomery for an introductory course on sports and action photography. Davren will cover how to set up your camera for fast-paced environments, including choosing the right settings, lenses, and composition techniques. Whether you’re shooting from the sidelines or the stands, you’ll learn how to anticipate moments and capture sharp, dynamic images at the peak of the action. | Davren Montgomery of Sigma |
| 2:15-3:30PM | How to Start a Corporate Headshot Business Join Ryan Dunbar for an honest, business-focused session on building a profitable corporate headshot practice. Instead of focusing on gear or technique, Ryan dives into the fundamentals most photographers overlook—positioning, client acquisition, workflow, and pricing. Drawing from real experience running a six-figure studio, this session provides a clear, actionable framework to help you grow your business, along with insight into Ryan’s upcoming hands-on workshop. | Ryan Dunbar |
BRAND REPS IN-STORE