No More Starving Artists: Keynote by Sony Artisan Monica Sigmon
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Houston(The Woodlands) Holiday Expo Keynote
No More Starving Artists with Sony Artisan of Imagery Monica Sigmon
DESCRIPTION:
You got into photography because you love people and you love creating something that lasts forever. So why does running a sustainable business feel so hard? This keynote is a heart-to-heart for photographers who are ready to charge what they're worth, not out of greed, but out of purpose. Drawing on 25 years of building a successful portrait studio, Sony Artisan of Imagery Monica Sigmon shares what changed for her and why it matters: when clients invest in photographs, something incredible happens, and when photographers thrive, that work continues for generations to come.
BIO:
Sony Artisan of Imagery Monica Sigmon opened her Williamsburg, VA studio in 2000, focusing on family portraiture. She and her husband relocated to Houston to take the helm of Gittings, a portrait studio that has shaped the industry for nearly a century. Monica has developed a signature style that blends traditional craftsmanship with contemporary vision, work recognized by her 2021 Sony Artisan of Imagery honor and a 2025 Fellowship degree from the American Society of Photographers. A sought-after speaker, she covers marketing, branding, and portrait technique, and has contributed to photography publications and podcasts on both the art and business of the craft.