The wait is over! The new Canon EOS C70 update implements highly sought-after features including the Cinema RAW Light internal recording as well as Frame and Interval recording modes. Additionally, the new updates allow the EOS C70 to be better paired with the EOS C500 Mark… Read More

Check out some incredible classes coming up in April! Many classes, you'll get to venture out of the PCV classroom and venture out to enjoy the great Texas spring weather while taking some great shots!Bluebonnet Photography at the Wildflower CenterSaturday, April 9 from 10 a.m. t… Read More

Your favorite more affordable Kodak film is now available in 120mm for medium format photography! The new 120 format Kodak Professional Gold 200 is the perfect entry-level color film that features warm saturated color, fine grain, and high sharpness. It is great for photographers… Read More

We are thrilled to celebrate one year at our Southpark Meadows store with a huge anniversary sale event on Friday, March 25 and Saturday, March 26, 2022. Join us for an exciting lineup of classes and exclusive deals. We owe so much to our South Austin customers and are excited to… Read More

A big thank you to all the incredible bands and photographers that came together for our unofficial SXSW Take a Shot Showcase. Also thanks to Sales Rep, Cory Morton for running sound and Service Rep Rob Mata for teaching the concert photography class! Below are some great shots f… Read More

Not every camera product  has the same price. That's obvious. Not every product has the same function. That's also obvious. You purchase your equipment for its function, its ability to get you the shot you want. Some products make your shots easier, while others require that… Read More

Join the YMCA Austin for their upcoming Capture the Adventure Day on Saturday, March 26 from 6 a.m. to noon! Bring your camera out for this adventure! Camp Moody will be opening up extra early for this adventure to allow folks to photograph the sunrise, fauna and flora (blue… Read More

Precision Camera loaned out several Profoto items at a photo conference last month. The gear was used for just three days and looks like new! Take 15% off all the nearly-new gear that's listed below! Save up to $680! For more information and receive this special pricing, pl… Read More

We are hosting a FREE showcase during Austin's biggest week in music in our Anderson store on Thu. March 17 + Fri. March 18 from 2 to 6 pm each day.Bring your camera to photograph live bands during their performance! Not into photography? NO PROBLEM! Come hang out to see eight in… Read More