Can Social Media Get You More Video Work?

Social media has become an essential marketing tool. Despite the saturation of platforms like Instagram and Facebook, social media remains a place where talent can be discovered. The popularity of a social platform shouldn’t deter you from posting your work there.

What’s more important than likes and views is building your audience and increasing engagement. Engagement with your content will create a loyal following, building a strong base and inspiring your audience to come to you when they need your services. Anyone can be discovered on social media. It’s the chance to show the world what you’re passionate about and the kind of work you’re aching to do. Show off your skills and personality so that your audience gets to know you. The better they can identify your brand, the more likely they’ll be to seek you out when they need the kind of work you do. Attracting the audience you want will lead to getting work you want, which leads to having your dream job and never feeling the agony of a boring job again. Sounds pretty good. If you want that dream, show yourself, because social media is not the place to suppress your personality. It’s a great opportunity to reveal your brand and show the world what you do. No need wonder if videographers are ever discovered on social media, just get to work!

There are some tactics that are best for maximizing engagement. Social media is inherently marketing, so learning a few effective tactics won’t hurt. First, you’ll want to post regularly to maintain the relationship with your audience. Consistently appearing in their feed will keep you on their mind and help to form their perception of your brand. Second, posting obvious calls to action is not always a great tactic. You want to go beyond the marketing and show your knowledge of the whole industry. Share that knowledge with your audience. Maybe even show how you obtained it. Your audience will appreciate you sharing with them and will perceive you as an authority in the industry. Third, start conversations with your customers. Not only will you gain invaluable insights from them, you’ll also increase engagement and loyalty. Fourth, and most importantly, you want to share content that reflects the aspirations of your audience. The idea is to show them that your product or service will give them the life to which they aspire. When they associate your work with their dreams and believe they can’t achieve those dreams without you, they won’t look anywhere else. It won’t be easy, but once you achieve it, success will follow.

Now you have your playbook for getting work from social media. Social media is about more than just selling. People want to build a relationship and feel like they are a part of the brand. Build the perception of your brand by posting the work you really want to get, so that people know exactly what you do. When your work aligns with the lifestyle your audience wants, they will think of you every time they need a videographer. Consistency will build your audience; quality will keep them. Dedication to any platform will eventually bring new business.