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Beginner's Guide to Color Grading

As you may already know, color grading is a process of altering colors in a video. With color grading you have the power to build the atmosphere, to create your personal style, and to evoke the desired emotion from the viewer. As a visual storyteller, your videos are how you comm […]

Black and White Film Guide

Sometimes it can be hard to distinguish the nuances between different black and white film stocks, especially as a beginner. Check out our guide below to get a better feel for what black and white film is right for your photography. Via @weissfoto_ on InstagramIlford HP5 Plu […]

Are Some Camera Components More Important Than Others?

Not every camera product  has the same price. That's obvious. Not every product has the same function. That's also obvious. You purchase your equipment for its function, its ability to get you the shot you want. Some products make your shots easier, while others require that […]

Spring Photography Workshops in Austin

We've got some big, exciting workshops coming up this spring! You won't want to miss these niche photography opportunities. Flash Fest: Off-Camera Flash Weekend WorkshopSaturday & Sunday, March 12 + 13 at various locations | $399This two-day off camera flash workshop inc […]

Choosing a Camera Bag

Choosing a bag to hold you gear can be tough. There are so many different bags, so many designs, and so many choices. The look of the bag is important as well, as we want it to fit our personal style. Finding the right bag is important. The one we choose will carry the preciou […]

Improve Your Videography Without a Camera

That title seems strange, doesn’t it? In order to practice and improve your skills, it seems obvious that you would need a camera. So, how can you improve your videography without a camera? Well, improvement doesn’t always require engaging in the act. Sometimes, improvement […]

Drones... They're Awesome!

Drones don’t have a long history in consumer videography. After only a few years on the market, drones have exploded in popularity. The reason why is clear: drones are awesome. In 2013, Amazon announced that it would testing deliveries using drones. The public’s interest was p […]

February Class Spotlight

We've got some great classes going on this month! Check out our top picks below. Portraits In-DepthWednesday, February 9 from 6:30 to 9:30 p.m. at the Anderson store | $649This is the first of six classes in a six-week course on indoor portraits. In the beginning, we'll […]

The Joy of a Good Video

You always know when you’ve watched good video. Its impact feels different to anything you've seen recently. Usually the effect is immediate, but it may hit you later on, when you’re meandering down the sidewalk, wondering why your last Instagram reel still has no likes. A good v […]