The Joy of a Good Video

You always know when you’ve watched good video. Its impact feels different to anything you've seen recently. Usually the effect is immediate, but it may hit you later on, when you’re meandering down the sidewalk, wondering why your last Instagram reel still has no likes. A good video, above all, is entertaining. It brings enjoyment and gives us a sense of fun and satisfaction for what we've just seen. The video may be popular among hordes of people, like a great TV show, or it could be a viral social media video. Most importantly, it could be something meaningful to just you, like a special wedding or birthday video.

Can you remember the last time you were genuinely entertained by a quality video? Did it make you want to learn more about the people and places you saw, or the story? Were you curious about how the video was made and how you can also make a video that will resonate with viewers? That’s the power of quality entertainment. It changes you and sparks an interest or curiosity about what you’ve seen and what you felt after seeing it. It can inspire to you to get up and take action. The goal of every videographer should be to create work that has an emotional impact on its viewers. After all, expressing yourself in your work is just as satisfying for you as it for the audience to watch it.

Good video will definitely capture your attention. It will have something that intrigues you; something that will make you appreciate the skill of crafting meaningful entertainment. Whether it had beautiful lighting, exceptional editing, a captivating story, or all of that in one, good video has emotional power. Exceptional video work can give you a new appreciation for storytelling. You’ll not only appreciate being entertained, but you'll appreciate the effort it took to craft the work that entertained you. The time and effort it took to assemble this wonderful video, now lingering in your mind, five days, months, or years later will take on a different meaning. The result of such hard work is the ability to create something that alters opinions and changes how viewers think about visual entertainment.

The most influential aspect of good video is when it inspires us to change our own lives. What you see in good video can change how you think. It can make you examine your thought patterns and habits more closely. It can give you new ideas about your own creativity, or a foundation from which to build new, original stories. From there, you will likely realize the potential you always had to achieve goals you previously thought too difficult to even pursue. Whether it be in business, recreation, or socially, you might find yourself making changes in your life because of what you saw on screen and how it affected you. That is the transformative influence of good video. It can actually inspire you to change your life.

What videos have you seen that have made a deep impression on you? Was it a movie, video, or short clip? How did it impact you and what changes, if any, have you made in your life because of it? Think about the potential you have to change someone else’s life next time you sit down to write a video concept, and take the time to develop something that is meaningful to you. You never know, it might change someone else's life, too.

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