Check out some incredible classes coming up in April! Many classes, you'll get to venture out of the PCV classroom and venture out to enjoy the great Texas spring weather while taking some great shots!Bluebonnet Photography at the Wildflower CenterSaturday, April 9 from 10 a.m. t… Read More

Austin’s favorite camera expert, Sara, is back at it putting the new Sony A7III through the paces. This time we have a guest cameo by Sony Tech Rep Jimmy Ton as we explore the beautiful town of Georgetown, which sits just north of Austin. We put this wonderful new full-frame m… Read More

Our favorite camera pro, Sara, is back at it putting the Canon M50 through the paces with a model shoot at Austin's Bull Creek Park with the beautiful Xan. This little mirrorless offering from Canon has some cool features like a touch screen, a nice electronic view finder and… Read More

We recently had the pleasure of partnering with the Lost Pines Chapter of the Texas Master Naturalist to host a nature and photography event out at McKinney Roughs Nature Park. The Texas Master Naturalist is an organization that helps to conserve and manage local n… Read More

Ever wonder what the difference between a traditional photography lens and a "cinema lens" is? Turns out it's a lot more complicated then you would think. Here is Celissa with more:  Check out our traditional and Cinema lenses!… Read More

One of the most amazing things about professional photography is its ability to open us to cultures, places and worlds we could never have experienced without it.First, let me introduce myself. I’m Scott Sitkiewitz, an instructor with Precision Camera and a professional phot… Read More

If you haven't been by the store in a bit, you should really come check out our new photo wall by the print lab. The wall breaks down and gives stunning examples of all the different methods and finishes we have available for photographic prints. We are so excited about it t… Read More

We're ecstatic to have friend of the store Greg Davis around for his upcoming exhibition and premiere at the Blanton Musuem this Friday. If you haven't heard what's on tap, here is a worthy prelude from the curator himself. I liken filmmaking to the birth of a chil… Read More