The Canon CR-N500 has been selected to receive the 2022 Innovative Products Award by the readers of Sound & Video Contractor. With outstanding image quality, the ability to shoot in 4K and HD with the combination of a 1” CMOS sensor and DIGIC DV 6 image process… Read More

We want to display your film photos!Still living in the nostalgia of analog photography? Do you love the perfectly pastel colors from color negative, the unique grain from B&W, or the vivid saturation from slide? We've got the contest for you!Share your favorite film photos f… Read More

Just announced! The all-new Nikon NIKKOR Z 800mm f/6.3 VR S lens allows photographers the freedom to shoot incredible distances without the weight that usually accompanies super-telephoto lenses. Perfect for bird, wildlife, aviation and sports photography, the NIKKOR Z 800mm… Read More

Sometimes it can be hard to distinguish the nuances between different black and white film stocks, especially as a beginner. Check out our guide below to get a better feel for what black and white film is right for your photography. Via @weissfoto_ on InstagramIlford HP5 Plu… Read More

The wait is over! The new Canon EOS C70 update implements highly sought-after features including the Cinema RAW Light internal recording as well as Frame and Interval recording modes. Additionally, the new updates allow the EOS C70 to be better paired with the EOS C500 Mark… Read More

Check out some incredible classes coming up in April! Many classes, you'll get to venture out of the PCV classroom and venture out to enjoy the great Texas spring weather while taking some great shots!Bluebonnet Photography at the Wildflower CenterSaturday, April 9 from 10 a.m. t… Read More

Your favorite more affordable Kodak film is now available in 120mm for medium format photography! The new 120 format Kodak Professional Gold 200 is the perfect entry-level color film that features warm saturated color, fine grain, and high sharpness. It is great for photographers… Read More

We are thrilled to celebrate one year at our Southpark Meadows store with a huge anniversary sale event on Friday, March 25 and Saturday, March 26, 2022. Join us for an exciting lineup of classes and exclusive deals. We owe so much to our South Austin customers and are excited to… Read More

Not every camera product  has the same price. That's obvious. Not every product has the same function. That's also obvious. You purchase your equipment for its function, its ability to get you the shot you want. Some products make your shots easier, while others require that… Read More